A/B Testing: Summary of Key Points

A guide to delivering a better user experience through A/B testing. Using A/B testing you can determine the most effective way to increase conversion rate-the rate at which visitors convert into customers. The book outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect […]

21 Days to a Big Idea: Takeaways and Key Points Summary

Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 Days to a Big Idea, Mattimore takes readers through a disciplined creative process to create original and practical new business concepts. Key Points […]

6 Key Takeaways from Dare to Lead

Brené Brown’s book, Dare to Lead, challenges conventional wisdom by looking at how the most courageous yet successful leaders feel, behave, and think so that you too can become a daring yet effective leader simply by engaging your heart and mind. Forget about status and power games, instead, look to your values and emotions, and […]

7 Key Takeaways from Carrots and Sticks

Does using consequences always work? Do imposed fines, for example, always deter bad behavior? Not really. Take littering for example, despite city governments handing out fines to people who are caught littering, people still throw their trash in the street. So, if consequences don’t always work, what does? The problem is that us humans will […]


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